A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.
Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, theapp was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.
Several news publisher clients reported they’re getting more audience from Apple News than from Google AMP, the search giant’s fast-loading mobile article initiative, according to Polar, a native ad platform, which is testing branded content promotion in Apple News with a small number of publishers.
But there’s little advertising today on Apple News, because it’s difficult for publishers to monetize that traffic.