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BuzzFeed launches a shop as part of its e-commerce strategy

If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you.

This summer, the online news and entertainment giant launched Shop BuzzFeed, a store where fans can browse for swag created by the site’s illustrators and designers.

The shop, initially open to BuzzFeed employees only but made available to the public in June, is part of BuzzFeed’s plan to grow its new e-commerce business.

Shop BuzzFeed is just one part of a much broader e-commerce strategy. It’s still early days, but it has already built out a dedicated market team that is focused exclusively on creating shoppable content for its readers. Separately, it’s also experimenting with ways to create a more frictionless way to shop content across all platforms.

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