Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new design, additional news content and more analysis.
It represents an attempt by the New York Times Company to see whether, at a time of digital growth, the newspaper can retain, and even expand, its newsprint audience.
In a letter addressed to readers, the newspaper’s publisher, Arthur Sulzberger Junior, wrote: “We know that in this digital era you get your news from many sources. But we also know that our international readers still crave the depth and breadth of a newspaper.”
At the same time, the paper’s digital offering is also being revamped in the hope of boosting revenues, both from subscribing readers and advertisers.