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The low-down on digital marketing lingo

Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions.

Perhaps you’ve found yourself nodding along in a meeting, too afraid to ask “What’s that mean?” The space, which at the most basic level concerns how digital ads flow online, is constantly evolving. What was programmatic yesterday is not the programmatic of today or tomorrow. Here’s a look at the terms and practices that are essential to know as a digital marketer on the way to 2020.

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