Half of U.S. smartphone users download zero apps per month

Apple recently announced that its iOS users alone have downloaded more than 140 billion apps since the App Store launched in 2008.

But the app market, as we’ve noted, is still a challenging one.

Half of all U.S. smartphone users download zero apps per month, according to comScore’s latest mobile app report.

Specifically, some 49 percent of U.S. smartphone users download zero apps in a typical month, according to comScore, reflecting a three-month average period ending this past June.

Of the 51 percent of smartphone owners who do download apps during the course of a month, “the average number downloaded per person is 3.5,” comScore’s report says. “However, the total number of app downloads is highly concentrated at the top, with 13 percent of smartphone owners accounting for more than half of all download activity in a given month.”

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