Digital media company BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
BuzzFeed’s founder and chief executive, Jonah Peretti, sent staff a memo saying that “having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department.’”
The reorganisation will see the creation of a new entity, BuzzFeed Entertainment, led by BuzzFeed Motion Pictures president Ze Frank. It will serve as an umbrella for all its entertainment content, while BuzzFeed News will continue under the leadership of co-founder Ben Smith.
Peretti’s memo stated: “We have an opportunity to be the leading entertainment company for the mobile, social age.