The figures, released late last week, show that overall circulation – including both print and digital editions – fell by an average of 5.3% in the first six months of the year, with the majority of audited titles losing circulation year-on-year. Print-only circulation for the period fell by 5.83% year-on-year.
Among the hardest hit sectors once again was women’s weeklies, the biggest loser being Heat, which saw both its print and combined totals fall by more than 22% year-on-year, with its overall circulation figure standing at 144,074.
Lucy Hubbard, publishing account director at media agency Vizeum, said this sector is having to adapt to changing media consumption methods to keep up: “In terms of celebrity news, you can generally get a lot of that sort of content quicker online nowadays.A lot of the weeklies are now investing quite a lot in social media, video content and events so it’s not just the print number that’s the be-all and end-all for them although it is obviously our trading currency.”
The majority of ‘freemium’ titles bucked the general decline by posting small growth figures, with Shortlist up 0.7% year-on-year to 505,876, Stylist up 0.3% to 404,408 and Time Out up 0.3% to 308,989.