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Facebook confirms trials of mid-roll ads on Facebook Live

A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minutes into real-time broadcasts on the platform, and will last up to 15-seconds or less.

The social network reportedly told advertisers that the video ads would be selected from campaigns already running on the platform, and said that publishers will be able to control what type of brands they can run in their channels.

Media owners will also be able to turn off ads if there are any sensitive subjects being covered; something that will come as welcome news to Facebook Live’s slew of publishing partners given that the channel has previously been used to cover sensitive news stories like the Turkish Coup and the EU referendum.

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