Articlesbase, (articlesbase.com) the article syndication website which provides content from a global community of writers and syndicated videos, has been acquired by digital marketing company MoreNiche for an undisclosed sum.
The site, which at its peak generated over 20 million visitors per month and delivered advertising revenue in excess of $500,000, has been in steady decline in recent years. Latest figures have revealed that it now generates around 200,000 visitors per month.
Andrew Slack, Managing Director of MoreNiche, said:
“Articlesbase has enjoyed huge success in the past and is a piece of Internet history. There is a wealth of articles covering a range of subjects available on the site, and while it continues to have a loyal following, in recent years it has failed to evolve in line with market expectations. The site has enormous potential and we will be making fundamental changes that will drive traffic and increase revenue.”
MoreNiche, which has managed successful online brands for over 12 years in very competitive markets, announced its short term plans for Articlesbase, which includes a complete overhaul of the content and an improved quality standards policy for every new posting. The look and feel of the site will also evolve with a new contributors area to include more dynamic content. Immediate changes to the site include a ‘ranking system’, similar to Google’s webpage rankings process, for both authors and articles. This will allow site managers to determine which content adds the most value to the readers and give that more exposure across the site.
Articlesbase will encourage authors to add more embeddable content by recommending relevant Tweets, Facebook posts, YouTube videos and more during their article crafting journey.
Andrew Slack added:
“We plan to make Articlesbase a leading source of information across the globe once more by providing high quality content. We will be looking at different revenue streams, in addition to the existing display advertising model and providing a better user experience whilst finding alternative ways to monetise the platform.”