Johnston Press has announced the launch of a brand new website, jplocalbusiness.co.uk, providing a guide to local marketing and advertising services within its titles for local SMEs, along with free advice on key related topics. With a 200-year history as a trusted local news provider, Johnston Press’ new website will now provide further support to communities, offering local businesses a destination to gather information about the local marketing services available across the publisher’s print and online news brands, as well as free marketing help and advice.
The resources and guidance available hone in on a range of key business issues for SMEs, including raising awareness, engaging with customers and, ultimately, generating new sales. Each service relates specifically to a marketing need, providing quality advice that will help to position the users business at the front of their customer’s minds. With a complete range of services – in print, online and mobile – users can find the right ways to reach their ideal audience in the most effective way for themselves.
With online chat functionality, users can also talk directly to Johnston Press’ sales team, who will be on hand to offer further insight into the marketing services provided. Once users have registered, they will also have access to a wealth of collateral, such as easy to use guides, a fortnightly newsletter with hints and tips, and exclusive content from marketing experts.
With existing local advertising partnerships with Sky TV, Johnston Press’ audience is spread across eight regions and has the largest exposure of any regional publisher in the UK, ensuring the team is fully equipped to understand the individual marketing needs for local businesses. Dependent on the location of the user, local stats and branding will be shown on landing.
James Adams, director of marketing communications for Johnston Press, said, “The launch of jplocalbusiness.co.uk provides local businesses with a full overview of the marketing services available to them within our local titles, along with the skills and knowledge needed to promote themselves effectively. As a local publisher, it’s our commitment to provide the information needed and offer businesses valuable, long-term advice to reach more customers in their local areas. We are already seeing great results from local businesses across the UK, and look forward to seeing more success stories.”